A Legacy of Creation
Our story, written along the ocean.
Fifteen years. Two cities. From Washington DC to Miami Beach.
2010 · Washington D.C.
Two best friends with a shared passion for unforgettable experiences.
Shawn Kaplan and Moh Uzair Ducis, both former DJs who understood the power of music, energy and atmosphere, discovered their complementary creative talents while producing art and fashion events in Washington DC and New York.
Shawn brought experience from owning award-winning hospitality brands, from artistic sushi restaurants to burlesque music venues. Moh contributed his expertise from luxury hospitality with Elizabeth Arden Red Door. Together they built the number one green sustainability driven company in DC, but their true passion remained creating experiential events that pushed boundaries.
2020 · Miami
A bold decision and a city they had dreamed about for years.
Then COVID-19 changed everything. When the nation's capital went into full lockdown, Shawn and Moh relocated to Miami to build a globally recognized production. With Shawn's dog Jaxson Brown by their side, the two best friends set off to build what would become Miami's premier swimwear fashion event.
Over the next five years, Moh's team dominated the Miami swim fashion industry. During that time, Shawn and Moh conceived a second brand merging fashion with wellness and activewear, the seed of what would become World of Wellness Swim and Active Fashion Week.
In Loving Memory
Moh Uzair Ducis
Co-Founder · 2025
Unexpectedly, Moh Uzair Ducis passed away in late 2025. He was a creative genius, a visionary producer, and above all, a best friend. World of Wellness Swim and Active Fashion Week was born from the dreams Moh and Shawn shared.
Though he is no longer with us, his spirit lives on in every show, every designer, and every moment we create.
A new chapter, in his honor.
Today, Shawn Kaplan honors Moh's legacy while beginning a new chapter. This new foundation brings the highest caliber of experiential fashion events and a mission to showcase the profound connection between fashion and wellness, the belief that how we dress, how we move, and how we care for ourselves are not separate disciplines but a single expression of the life we are choosing to live.
World of Wellness was built for the attendee who expects the extraordinaire. Every activation is created with purpose. Every brand on the runway has been vetted by our curatorial team. Every wellness practitioner, every chef, every DJ has been chosen because they share the same standard. The result is not a trade show or a content backdrop. It is a private three-day season where designers, models, founders, members, and press meet inside one venue, on one rhythm, with one point of view.
We aim to inspire young men and women about the value of life, whether through art, fashion, music, or wellness, and to encourage them to pursue their dreams with ambition and creativity. The platforms we build for emerging designers, the scholarships we extend to young creatives, the spaces we open for wellness leaders to teach and be heard, all of it is in service of the next generation of makers, healers and storytellers.
This is the work Moh believed in. It is the work we will continue to build, season after season, in his honor.
Shawn Kaplan
Founder
World of Wellness · Swim & Active Fashion Week
Divine excellence, holistic health, creative fearlessness, and the power of community.